our story

Shug! is a women-led business that is designed to make women feel confident in very uniquely designed feminine silhouettes. Our brand targets the bold, sassy, and flirty modern-day woman that likes to have fun!

Hannah Adcox, Founder

Charitable Giving


From the very start, we wanted to partner with another women-led business for a greater purpose. SHUG! has partnered with Ceresav to address acid violence in Uganda. They work to change existing legislation on the sale and distribution of acid, raise awareness of acid violence, and provide psychosocial and medical support to acid violence survivors.

We will donate a percentage of every item purchased to support Ceresav. So, join us by investing in the survivors of acid and burns violence.

Learn More Donate Now

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If you don't have a store that sells SHUG! near you, then we’ve got you covered! Our SHUG Shack is hitting the road to bring you the latest trends. Follow our Instagram to learn where we’ll be next.

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Brand Ambassadors

Want to share the SHUG! love on your platform? The feeling is mutual! If you’re interested in becoming one of our Brand Ambassadors, please click below to contact us. We would love to learn about your personal brand and explore opportunities for us to collaborate.

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What our customers say

“I’m OBSESSED with my Lala skirt and literally everything I get from SHUG! Love this brand!”

Women-Led
Charitable Focused
Small Footprint
Love You, Mean It
Women-Led
Charitable Focused
Small Footprint
Clean Energy Committed
Love You, Mean It
Women-Led
Charitable Focused
Small Footprint
Clean Energy Committed
Love You, Mean It